Tag Archives: Neuroscience

March 31, 2010

Triangulation Tour de Force

Neuromarketing works best when cross-referenced with other research. When I was in the Peace Corps, our bible, so to speak,was Where There is No Doctor, the most widely used health-education book in tropical and subtropical countries. (It’s been translated into more than 100 languages!) This testament to better health provides valuable advice, such as: if a variety of [...]
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March 24, 2010

Knowing Brains with Rebecca Saxe

Honoring Ada Lovelace Day and women in science Today is the second annual Ada Lovelace Day, the day that bloggers post about the achievements of women in technology and science. The day’s namesake honors the Countess of Lovelace (1815-1852), the only (legitimate) child of Lord Byron, who was gunning for a “glorious boy.” (Ha! The “deaf tyranny [...]
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March 3, 2010

Accentuate the Negative

Negative Messaging Can Stick Better Most people will tell you they don’t like negative ads. The problem is, they work. They work very, very well. The reason is that the brain pays more attention to the negative than to the positive.
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February 8, 2010

Neuromarketing 101

Podcast: Episode_001: Neuromarketing 101 You wanted an overview—here it is. Neuromarketing—using scientific measurements of brain and nervous system activity to encourage consumers to buy specific things—is still in its infancy (the term was coined around 2002).
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January 26, 2010

Shopper, Know Thyself

Uncover “covert marketing” to shop smarter The same impulse behind my degree in religious studies is responsible for my interest in neuroscience and behaviorism in branding and marketing. I want to know what people believe, and what motivates them. I also believe that a deeper understanding of these things makes us better decision makers. (And I’m [...]
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