Tag Archives: Neuroscience

January 19, 2010

We Must, We Must, We Must Improve Our Trust

Build it and they will pay attention Scientists have discovered the “trust molecule”: oxytocin. One whiff of this hormone and even people you were specifically told aren’t trustworthy will suddenly seem like Boy Scouts. But until the day we can purchase Parfum de Confiance, we are left inducing trust the old-fashioned way: we have to earn [...]
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January 11, 2010

Why The Usual Suspects—Focus Groups—Suck

Better market research through neuroscience. And the one number that will never change. Try as we might, marketing is still more a guessing game than anybody wants. Eighty percent of new products and services fail within their first six months. Most Hollywood films and TV pilots fail. And that includes those that were vetted by focus [...]
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September 22, 2009

You Put a Spell on Me

Podcast: Synaptic Branding 002: You Put a Spell on Me Making too much of neuroscience in marketing? “John,” Charlie said, leaning toward me over his Smithwick’s ale, “beware of making too much of neuroscience and marketing.” I dropped an onion ring in my lap, missing my napkin and greasing my pants. I cursed. Charlie Butter is an old [...]
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