Tag Archives: New York Times

February 8, 2010

Neuromarketing 101

Podcast: Episode_001: Neuromarketing 101 You wanted an overview—here it is. Neuromarketing—using scientific measurements of brain and nervous system activity to encourage consumers to buy specific things—is still in its infancy (the term was coined around 2002).

Posted in History, Marketing | Also tagged brain, Branding, Daimler, Dan Ariely, EEG, fMRI, Freakonomics, Frito-Lay, Google, History, Marketing, Martin Lindstrom, neuroeconomics, neuromarketing, Neuroscience, Predictably Irrational, Stephen J. Dubner, the Weather Channel, Time Magazine | 2 Comments

October 19, 2009

Positively Reminiscent

Nostalgia marketing can be a cure in dark times < My great-great grandma (on far right camel) in Egypt, circa 1900 I get a kick out of old family photos. When visiting kin, it is normal for me to take photographs off the walls and extract them from albums so I can take my own digital copies. [...]

Posted in Marketing, Nostalgia | Also tagged Allstate, Apollo, Branding, Cotton Inc, Elisabeth Sullivan, General Mills, Louis Vuitton, Marketing, Marketing News, Mountain Dew, Nationwide, Nostalgia, Pepsi, retro marketing, Romanticism, Target | Leave a comment

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Tag Archives: New York Times

Neuromarketing 101

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