Harnessing a big name can be a big asset or a big problem.
A few years back we worked on the Green Belt Movement’s fundraising materials. One of our goals was to manage founder and Nobel Peace Prize recipient Wangari Maathai’s growing celebrity presence vis-à-vis the organization. Maathai might inspire, but donors actually gave to the [...]
Posted in Marketing | Also tagged actor, Ad Age, advertising, Africa, AIDS, American Family Publishers, Best Buy, Bono, Branding, Business Week, Cattlemen's Beef Board, celebrities, Christy Turlington, Ed McMahon, George Foreman, Green Belt Movement, James Garner, Jared Fogle, Kobe Bryant, Like a Prayer, Madonna, Martha Stewart, McDonalds, Michael Jordan, Nike, Nobel Peace Prize, Noreena Hertz, Paul Marcarelli, Paul Newman, pitch, promotion, Red Campaign, Shaquille O'Neal, spokesperson, Steven Spielberg, Subway, The Debt Threat, Tiger Woods, Verizon, Wangari Maathai
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Celebrity endorsements can be deadly