Build it and they will pay attention
Scientists have discovered the “trust molecule”: oxytocin. One whiff of this hormone and even people you were specifically told aren’t trustworthy will suddenly seem like Boy Scouts. But until the day we can purchase Parfum de Confiance, we are left inducing trust the old-fashioned way: we have to earn [...]
Posted in Branding, Management, Marketing | Also tagged Boy Scouts, Branding, Facebook, Goldman Sachs, Mark Zuckerberg, Marketing, neuromarketing, Neuroscience, oxytocin, Robert Menschel, self-promotion, Social Media, Trident, trust
We Must, We Must, We Must Improve Our Trust