Tag Archives: Pepsi

July 16, 2010

Us vs. Them

Your brand’s best friend might be an enemy Red Sox vs. Yankees, Coke vs. Pepsi, Republicans vs. Democrats, Apple vs. Microsoft. These are among the most recognizable brands in the world. Each is defined in part by its opposition to the other. Can you even think of one without thinking of the other? What makes rivalries so [...]

Posted in Branding, Marketing | Also tagged Apple, Coke, competition, cornell university, democrats, Marketing, microsoft, Neurobranding, neuromarketing, red sox, republicans, yankees | Leave a comment

November 10, 2009

Patterns in Branding

“Variety in unity,” or the magical place between confusion and boredom Drinking buddy and neuroscience professor Charlie Butter commented on an early blog, but his comment really deserves its own post. Charlie writes: “Behavioral economics tells us much about irrational factors in our choices (but rational when considering our evolutionary history), but design in brands plays a [...]

Posted in Branding | Also tagged Adidas, art, Bangs & Bows, Behavior, Behavioral economics, Best Buy, Blackberry, boredom, brain, brain mechanisms, Branding, Charlie Butter, confusion, Descartes, design, Dunkin' Donuts, emotional behavior, fractal, Google, Hairway to Heaven, Jackson Pollock, Kellogg, LimoLiner, logo, Marketing, Neuroscience, patterns, PayPal, Psychology, Snippety Dippedy Bob Do, spirals, Stop and Shop, Twitter, unity, University of Michigan, Windows | 2 Comments

November 3, 2009

Happier Days!

Faking the past can be as good as the real thing My family was on vacation in Maine, and we were hungry. It was late and few joints were open, but we found an Applebee’s. Not the best choice for vegetarians. I took in the décor as I deftly dodged the bacon bits in my salad. [...]

Posted in Marketing, Nostalgia | Also tagged Britney Spears, Neurobranding, neuromarketing, Nostalgia | Leave a comment

October 19, 2009

Positively Reminiscent

Nostalgia marketing can be a cure in dark times < My great-great grandma (on far right camel) in Egypt, circa 1900 I get a kick out of old family photos. When visiting kin, it is normal for me to take photographs off the walls and extract them from albums so I can take my own digital copies. [...]

Posted in Marketing, Nostalgia | Also tagged Allstate, Apollo, Branding, Cotton Inc, Elisabeth Sullivan, General Mills, Louis Vuitton, Marketing, Marketing News, Mountain Dew, Nationwide, New York Times, Nostalgia, retro marketing, Romanticism, Target | Leave a comment

Tag Archives: Pepsi

Us vs. Them

Patterns in Branding

Happier Days!

Positively Reminiscent

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