Tag Archives: PR

November 18, 2010

Trouble on the Front Line of Authenticity

Trust in peer networks takes a nosedive Let’s assume your business is overflowing with 100-percent genuine authenticity. As it should be. Now, what’s the best way to broadcast and cultivate that authenticity? Social networking, right? Not so fast: already, the credibility of social networks among consumers isn’t what it used to be.
Posted in Marketing, social networking | Also tagged , , , , , , , , , , , , , | 2 Comments
April 5, 2010

The Virtues of Brand Guidelines

Ignore them only if you have money to spare. As a consciously documented representation of your company, branding is the foundation of your communications. Marketing, PR, and sales are how you tailor the brand to specific people and groups. Refining your brand is an ongoing process, but in general major changes in brand happen less frequently [...]
Posted in Branding, Management | Also tagged , , , , , , , , , | 5 Comments
November 20, 2009

Making Sponsorship More Visible

Don’t blend in with the scenery Most event sponsorships are lost branding opportunities, which is too bad for everyone involved. The sponsor usually doesn’t get any real recognition, which in turn makes is less likely that firms will renew their sponsorship. So how can we move beyond slapping a logo on an event Web page or [...]
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