Tag Archives: Predictably Irrational

February 8, 2010

Neuromarketing 101

Podcast: Episode_001: Neuromarketing 101 You wanted an overview—here it is. Neuromarketing—using scientific measurements of brain and nervous system activity to encourage consumers to buy specific things—is still in its infancy (the term was coined around 2002).

Posted in History, Marketing | Also tagged brain, Branding, Daimler, Dan Ariely, EEG, fMRI, Freakonomics, Frito-Lay, Google, History, Marketing, Martin Lindstrom, neuroeconomics, neuromarketing, Neuroscience, New York Times, Stephen J. Dubner, the Weather Channel, Time Magazine | 2 Comments

December 22, 2009

Social vs. Market Norms

Beware the struggle to serve both business and society Do companies have a responsibility to fight consumerism? We all know the answer to that: no. It is the individual consumer’s responsibility to figure out what is best. Caveat emptor, kid. Now let me rephrase the question: do we have a responsibility to our children? Most people [...]

Posted in Consulting, Ethics, Marketing | Also tagged bottom line, carbon footprint, caveat emptor, compensation, consumerism, Corporate Social Responsibility, CSR, Dan Ariely, Duke University, eco-friendly, environment, Ethics, Greenwashing, guilt offsetting, individualism, market norms, Marketing, materialism, philosophy, recycling, Santa, self-esteem, social norms, Todd Verlander | Leave a comment

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Tag Archives: Predictably Irrational

Neuromarketing 101

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