Tag Archives: rituals

October 4, 2010

Ritual’s Surprising Stealth

Sometimes the sideshow is the main attraction What is it about your product or service that’s most important to your customers? Are you sure about that? Among the interesting stuff packed into The Buying Brain, a new book by NeuroFocus CEO Dr. A. K. Pradeep, is a study of yogurt consumption. You might well think that the best [...]

Posted in Branding, Packaging | Also tagged Dr. A.K. Pradeep, Marketing, Neurobranding, NeuroFocus, Neurological Iconic Signature, neuromarketing, The Buying Brain, yogurt | 1 Comment

November 30, 2009

Brand Rituals

Turning routines into customs linked to your brand Last weekend was my brother Jim’s first time visiting New York City. We spent the night at our cousin’s in Brooklyn, and kicked off the momentous day with breakfast at the Willburg Café. The food was very good, the prices were reasonable, and at the end of our [...]

Posted in Branding | Also tagged birthday, brand, Branding, Brooklyn, buyology, Cheetos, Corona, Cracker Jacks, crayons, customs, Guinness, lemon, Les Kreateurs, lime, Marketing, Martin Lindstrom, New York City, NYC, Patrick Hanlon, Primal Branding, restaurants, routines, simplicity, surprises, Thinktopia, treasure chest, Willburg Cafe | 2 Comments

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Tag Archives: rituals

Ritual’s Surprising Stealth

Brand Rituals

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