Tag Archives: Scientific American Mind

May 20, 2010

Podcast: Sex Doesn’t Sell Products

(although it does a good job of selling itself) Synaptic Branding 005: Sex Doesn’t Sell Products This is a repost—with a new accompanying podcast—of one of our most popular blogs. I have a long-standing vision of myself as the big advertising art director. I’m donning peg-leg Armanis with a tight crotch, and sporting a flowing Diesel Sevento shirt. [...]
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May 10, 2010

Make It Funny

Humor is attention-getting, memorable—and persuasive It’s the funny ads that go viral. And funny ads regularly clean up the Clio awards, advertising’s Oscars. Marketers have always relied on humor, but now brain science is helping us understand why it works so well—and how best to use it.
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August 27, 2009

Cut the Strings

Less Control Can be Better for You and your Brand Brand authenticity. The phrase makes smart managers swoon. It means a company or organization is trusted, valued, and recommended to others. But these are traits you cannot simply invent—they must come from a foundation of integrity. Therein lies the catch-22. The harder a brand tries to [...]
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