Uncover “covert marketing” to shop smarter
The same impulse behind my degree in religious studies is responsible for my interest in neuroscience and behaviorism in branding and marketing. I want to know what people believe, and what motivates them. I also believe that a deeper understanding of these things makes us better decision makers. (And I’m [...]
Posted in Ethics, Marketing | Also tagged advertising, behaviorism, Branding, covert marketing, Daily Hampshire Gazette, Ethics, George Milne, Marketing, neurology, Neuroscience, Paco Underhill, shopping, Subliminal, University of Massachusetts
Shopper, Know Thyself