Tag Archives: social networking

November 18, 2010

Trouble on the Front Line of Authenticity

Trust in peer networks takes a nosedive Let’s assume your business is overflowing with 100-percent genuine authenticity. As it should be. Now, what’s the best way to broadcast and cultivate that authenticity? Social networking, right? Not so fast: already, the credibility of social networks among consumers isn’t what it used to be.
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August 27, 2009

Cut the Strings

Less Control Can be Better for You and your Brand Brand authenticity. The phrase makes smart managers swoon. It means a company or organization is trusted, valued, and recommended to others. But these are traits you cannot simply invent—they must come from a foundation of integrity. Therein lies the catch-22. The harder a brand tries to [...]
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