Tag Archives: social validation

June 24, 2010

Social Standing Is Number One

Why we’re all buying—and selling—cool I have a horrid confession: I wore Daisy Dukes in middle school. It didn’t have to do with the TV show or Catherine Bach…honest. Rather, it represented rural New Hampshire social capital of the day: the more ragged the cutoffs, the better. Most of us like to think we left peer [...]
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June 25, 2009

Hey, I’m Into Social Validation, Too

Marketing Follows the Masses Back in 1944, my Dad and Grandfather were enjoying a Ringling Brothers Circus when they looked up at a growing hole in the tent roof. The Big Top, an acre and a half of canvas waterproofed with paraffin wax and 6000 gallons of gasoline, had caught fire. They should have been [...]
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