Tag Archives: success rate

January 11, 2010

Why The Usual Suspects—Focus Groups—Suck

Better market research through neuroscience. And the one number that will never change. Try as we might, marketing is still more a guessing game than anybody wants. Eighty percent of new products and services fail within their first six months. Most Hollywood films and TV pilots fail. And that includes those that were vetted by focus [...]
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December 18, 2009

Hindsight Bias and Marketing Management

Why we say we can predict anything … after the fact Creativity needs room to breathe. There is no faster way to suffocate imagination than negative comments such as “I’ve seen that before” and “That’s not new.” Likewise, when a project doesn’t go well, somebody usually chimes in with “You should have seen that coming,” implying [...]
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