Tag Archives: Thinktopia

May 5, 2010

Narrative Builds the Brand

Patrick Hanlon’s Primal Branding taps into belief systems—and neuromarketing Before I even knew about neuromarketing, I was inspired by Patrick Hanlon’s book Primal Branding. Patrick’s premise is that brands are belief systems. Like all belief systems, they consist of seven pieces of what Patrick calls “primal code”: a creation story, a creed, icons, rituals, sacred words, [...]
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November 30, 2009

Brand Rituals

Turning routines into customs linked to your brand Last weekend was my brother Jim’s first time visiting New York City. We spent the night at our cousin’s in Brooklyn, and kicked off the momentous day with breakfast at the Willburg Café. The food was very good, the prices were reasonable, and at the end of our [...]
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