Tag Archives: trust

November 18, 2010

Trouble on the Front Line of Authenticity

Trust in peer networks takes a nosedive Let’s assume your business is overflowing with 100-percent genuine authenticity. As it should be. Now, what’s the best way to broadcast and cultivate that authenticity? Social networking, right? Not so fast: already, the credibility of social networks among consumers isn’t what it used to be.
Posted in Marketing, social networking | Also tagged , , , , , , , , , , , , , | 2 Comments
January 19, 2010

We Must, We Must, We Must Improve Our Trust

Build it and they will pay attention Scientists have discovered the “trust molecule”: oxytocin. One whiff of this hormone and even people you were specifically told aren’t trustworthy will suddenly seem like Boy Scouts. But until the day we can purchase Parfum de Confiance, we are left inducing trust the old-fashioned way: we have to earn [...]
Posted in Branding, Management, Marketing | Also tagged , , , , , , , , , , , , , | 2 Comments