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Triangulation Tour de Force
Neuromarketing works best when cross-referenced with other research.
When I was in the Peace Corps, our bible, so to speak,was Where There is No Doctor, the most widely used health-education book in tropical and subtropical countries. (It’s been translated into more than 100 languages!)
This testament to better health provides valuable advice, such as: if a variety of [...]
Posted in Management, Marketing, Research Also tagged biometrics, Branding, Campbell's, Fast Company, Jennifer Williams, Marketing, Neurobranding, neuromarketing, Neuroscience, Peace Corps., Research, triangulation, Verilliance 1 Comment
Patterns in Branding
“Variety in unity,” or the magical place between confusion and boredom
Drinking buddy and neuroscience professor Charlie Butter commented on an early blog, but his comment really deserves its own post. Charlie writes:
“Behavioral economics tells us much about irrational factors in our choices (but rational when considering our evolutionary history), but design in brands plays a [...]
Posted in Branding Also tagged Adidas, art, Bangs & Bows, Behavior, Behavioral economics, Best Buy, Blackberry, boredom, brain, brain mechanisms, Branding, Charlie Butter, confusion, Descartes, design, Dunkin' Donuts, emotional behavior, fractal, Google, Hairway to Heaven, Jackson Pollock, Kellogg, LimoLiner, logo, Marketing, Neuroscience, patterns, PayPal, Pepsi, Psychology, Snippety Dippedy Bob Do, spirals, Stop and Shop, unity, University of Michigan, Windows 2 Comments
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