Tag Archives: USC Marshall School of Business

December 9, 2010

My Oatmeal, Myself

Brand attachment is not about the brand It’s obvious enough that people can develop strong bonds with brands. But a recent USC Marshall School of Business study revealed the real power of “brand attachment.” It found that when people are deprived of their brands, they can actually suffer separation anxiety and will sacrifice quite a bit—in [...]
Posted in Branding, Marketing | Also tagged , , , , , | 1 Comment
November 18, 2010

Trouble on the Front Line of Authenticity

Trust in peer networks takes a nosedive Let’s assume your business is overflowing with 100-percent genuine authenticity. As it should be. Now, what’s the best way to broadcast and cultivate that authenticity? Social networking, right? Not so fast: already, the credibility of social networks among consumers isn’t what it used to be.
Posted in Marketing, social networking | Also tagged , , , , , , , , , , , , , | 2 Comments