Tag Archives: Verilliance

April 12, 2010

Neuromarketing Slideshare Available

Interested in viewing our neuromarketing presentation from last week’s Communication and Leadership Conference at Western New England College? Download the PDF or view it online at Slideshare. Thanks again to Jennifer Williams of Verilliance for being the perfect co-presenter. Neuromarketing View more presentations from John Bidwell.
Posted in Marketing, Presentations, Research | Also tagged , , , , , , , , | Leave a comment
March 31, 2010

Triangulation Tour de Force

Neuromarketing works best when cross-referenced with other research. When I was in the Peace Corps, our bible, so to speak,was Where There is No Doctor, the most widely used health-education book in tropical and subtropical countries. (It’s been translated into more than 100 languages!) This testament to better health provides valuable advice, such as: if a variety of [...]
Posted in Management, Marketing, Research | Also tagged , , , , , , , , , , , , | 1 Comment