http://www.bidwellid.com/blog/triangulation-tour-de-force/ Practical Marketing & Branding Tips from the Heady World of Brain Science Thu, 08 Dec 2011 15:00:58 +0000 hourly 1 http://www.bidwellid.com/blog/triangulation-tour-de-force/comment-page-1/#comment-1811 Neuromarketing: the new “Mozart Effect”? | Synaptic Branding Tue, 29 Jun 2010 13:20:21 +0000 http://www.bidwellid.com/blog/?p=803#comment-1811 [...] And who doesn’t want smarter marketing? The key is to not run wild with a one modest study, even–or especially– if it seems to reinforce what you want in the first place (confirmation bias strikes again). This is the biggest concern of neuroscientists: that marketers will abuse scientific findings. The Mozart effect story is a reminder for us to use and triangulate multiple data sources. [...] [...] And who doesn’t want smarter marketing? The key is to not run wild with a one modest study, even–or especially– if it seems to reinforce what you want in the first place (confirmation bias strikes again). This is the biggest concern of neuroscientists: that marketers will abuse scientific findings. The Mozart effect story is a reminder for us to use and triangulate multiple data sources. [...]

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