We’ve been asked about certain topics so often that we decided to address them in writing. (Believe it or not, we got tired of hearing ourselves talk.) Help yourself.

BEFORE YOU START A PROJECT

Before You Speak with a Web Development Firm | download PDF
Before you interview potential Web-development firms, there are a number of issues—technical and not—that you should consider.

Choosing a Design Firm | download PDF
Before you look for a design firm, here’s a little homework you should do first.

Color Proofing and Printing | download PDF
A basic understanding of color output and color proofing can help you get printed pieces that look the way you want.

BRANDING

2006 Branding Trends | download PDF
The lastest in brand research and brand management.

Branding | download PDF
Branding is not simply a logo or a tagline. What is it, and why do we spend so many of our waking hours thinking about it?

Branding for the Rest of Us | download PDF
This is a talk that John has delivered to small businesses about branding for smaller organizations. Never mind Nike and Coca-Cola. What does branding mean to the rest of us?

Your Brand Rollout | download PDF
It's time to launch your brand, so be prepared and take advantage of it.

IDENTITY ISSUES

Copyrights and Trademarks | download PDF
Trademarks, patents, and copyrights are often confused with one another. What does each one do?

Logos | download PDF
A logo represents your organization, event, product or service. What should you strive for—and how can you get one?

PLANNING YOUR COMMUNICATIONS

Communications Plan | download PDF
A communications plan is the road map for all your communications projects: here’s how to plot it out.

Capital Campaigns | download PDF
What materials are needed for a typical capital campaign? Find out what they are and how they are used.