Rebrand | Web Site | Print

Mass Humanities supports programs that use history, literature, philosophy, and the other humanities disciplines to enhance and improve civic life throughout the state of Massachusetts. Previously known as the Massachusetts Foundation for the Humanities, Bidwell ID developed the new identity, Web site, and print materials to accompany the organization’s name change. The new brand captures their diversity, and signals the dawning of a new day for the role of humanities in our society. Check out Mass Humanities and their new Web site at: masshumanities.org.

Mass Humanities is the state-based programming and grant-making affiliate of the National Endowment for the Humanities.

Results

• Mass Humanities cites Bidwell ID’s rebranding as "mirroring the inspiration of thousands of humanists throughout the state." Increased public awareness for the value of the humanities comes at a crucial time as the organization fights harder than ever for funding.