Rebrand | Advertising | Tradeshow | Print | Multimedia

Developers of specialized .NET document and imaging toolkits, Atalasoft had experienced significant growth since its inception in 2000. The company’s brand, however, still said “startup.”

Bidwell ID focused on simple concept-driven messaging—uncommon in the industry. We retooled the logo, and introduced a new identity system, setting standards for packaging, trade advertising, Web site, and most critically, displays for trade shows—Atalasoft’s primary selling environment.

In 2008, Atalasoft launched its first consumer product, Vizit SP, for which Bidwell developed the naming, identity, and branding.

Atalasoft, one of Inc. Magazine’s Top 100 fastest growing software companies, provides innovative imaging products to Fortune 500 companies and industry leaders.

Results

In just the first year of the new brand implementation, Atalasoft experienced over 100% growth in revenue, 400% growth in long-term revenue producing OEM agreements, and 70% staff growth. They are convinced that Bidwell ID’s contribution has played a significant role in their fantastic growth.