Bidwell ID Strategic Branding and Identity | graphic design Western Massachusetts
Mass Humanities
Atalasoft
Glenmeadow
Surly Brewing
Center for International Studies >
Point Eight Power
Cooley Dickinson Hospital
VCI Solutions

Websites
Video
Alumni Magazine Redesign
Education Branding

Rebrand | Print | Web Site | Trade Show

The Center for International Studies (CIS) provides study-abroad experiences in partnership with colleges and universities throughout the world. Lacking a memorable name, and in a field dense with competitors, CIS had weak brand recognition. Although their programs provide life-changing experiences, their vast program information was dry and confusing, and lacked CIS's true vitality. Bidwell ID rekindled CIS's brand, and introduced an identity system that positioned CIS as an upcoming market leader. The Web site required a total overhaul, with an eye to search engine optimization (SEO), reorganized information, intuitive navigation, and a clean layout that breathes life into the content.

CIS provides over 50 unique affordable study-abroad experiences in 8 countries.

Results

  • 285 percent more daily web visitors
  • 322 percent more average daily web hits
  • Google inquiries doubled.
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