Rebrand | Print | Web Site | Trade Show
The Center for International Studies (CIS) provides study-abroad experiences in partnership with colleges and universities throughout the world. Lacking a memorable name, and in a field dense with competitors, CIS had weak brand recognition. Although their programs provide life-changing experiences, their vast program information was dry and confusing, and lacked CIS's true vitality. Bidwell ID rekindled CIS's brand, and introduced an identity system that positioned CIS as an upcoming market leader. The Web site required a total overhaul, with an eye to search engine optimization (SEO), reorganized information, intuitive navigation, and a clean layout that breathes life into the content.
CIS provides over 50 unique affordable study-abroad experiences in 8 countries.