Rebrand | Marketing Plan | Advertising | Multimedia

Glenmeadow, a retirement-living community, offered the ideal branding challenge. They had it all: convenient and prestigious location, state-of-the-art stylish facilities, and progressive lifestyle-choice amenities. But their brand was old and stodgy. Corporate rebranding centered on the hummingbird—vibrant, attractive, and with a strong sense of home. We also emphasized their revolutionary history in their market with a new tagline: Redefining Retirement Since 1884. In 2009, we branded their newest service and the first of its kind in the region—Glenmeadow at Home—including development of the marketing strategy and launch of a multimedia advertising campaign.

Glenmeadow provides premier senior services in the Greater Springfield, MA region.

Results

• Preliminary stats are extremely positive, with measurable spikes in inquiries and referrals corresponding to direct-mail drops, e-newsletter releases, and media placement. Despite the recession, Glenmeadow continues to do very well overall.