Brand Refinement | Interactive | Advertising | Trade Shows | Print

Point Eight Power, based in New Orleans, designs, manufactures, and services electrical control and distribution systems. With more than 1,500 clients, they have provided switches for tankers, Boston’s “Big Dig,” the Statue of Liberty, and oil rigs. Partner Mavens and Moguls, retained to provide marketing strategy to Point Eight, turned to us for branding and design. Our initial trade-show work with them proved only the first in a series of successes, both on the trade-show floor and in all marketing touchpoints.

Point Eight Power serves the subsea oil, gas, government, and critical power industries, with over seven acres of factory on the Louisiana waterfront.

Results

• High trade-show success. Point Eight Power tallied the second-highest number of leads of any company (which included GE and Siemens) at key show.
• They have secured new business at each of the trade shows they attended, and initiated valuable contacts.
• Point Eight asserts that the new brand positioning and execution have resulted in a company turnaround.