Mount Holyoke College
We were key players on the rebranding committee Mount Holyoke convened for developing the new brand for this prestigious college. Our work covered the lion’s share of the rebranding, including key messaging, logo, visual identity components, guidelines, and a redesigned alumnae magazine. The rebrand marked a radical departure for the college, repositioning it as a significant contemporary institution that prepares women to be leaders in the world. The rebrand has been a success by any measure: with prospective and current students, alumnae, and the larger community.