Rebrand | Advertising | Trade Shows | Print

VCI Solutions serves broadcast and cable networks with tools for media sales, traffic, and accounting. They have a history of innovation and of being a reliable service provider, but lacked name recognition, brand distinction, and clear messaging. They turned to Bidwell ID to lead them through positioning, brand development and launch, and beyond to claim top-of-market brand position.

Bidwell ID repositioned VCI Solution’s brand as forward thinking, agile, and customer oriented. Marketing emphasis has been placed on advertising and trade shows, which have been considered highly successful.

VCI Solutions, with offices in Texas and Massachusetts, serves 500+ broadcast and cable channels.

Results

• Recent electric car promotion and give-away, coinciding with the introduction of their newest product, resulted in 1,300 new contacts.
• VCI Solutions director of marketing said, "In working with Bidwell ID we see a partner, not a vendor."